Sales Pages: What are they?
Your offers and products will not sell themselves. In this modern day, your business basically doesn’t exist unless you have a website. A website to sell these offers and products.
What is a sales page and why does it even matter?
To sell effectively and with ease, you need a sales page. A page with one goal to convert visitors into paying customers. Technically every page on your website is a sales page … at least in my opinion.
One page that clearly details how you solve your customers problem while outlining the benefits/transformation that buying what you’ve got will do. It also exists to answer objections, share testimonials of those that have experienced the transformation, and build trust with them by sharing your expertise. And when you know exactly who this offer is for, the offer is irresistible to your ideal customer.
Let’s dive into to learning more about sales pages.
You can have long and short sales pages
Long sales pages are great if you need to establish a solid relationship and build trust in the visitor. Also, if your offer has a few more moving parts and a higher price tag.
Short sales pages are great if you want to concisely outline the offer, save your reader time and is simpler.
The anatomy of a sales page
The short version!
There are so many key sections that make up a high-converting sales page. Below I’m sharing the shortest overview. Also, I always 100% recommend investing in copywriting once your offer/product is proven, generating income and you have surveyed your buyers. Your professionally written copy for your sales page will have sections specific to your unique offer.
Basic overview of what sections need to be on your sales page
Headline:
Start with a strong headline to help your site visitor see themselves in your product. They will very quickly determine if it is for them.
Benefit statement:
Next up share a concise statement about the main benefit and transformation that your offer solves for buyers.
Testimonials:
People are nosy and want to see what other people have said about your product. Ensure that the testimonial included details the transformation they experience. Specific sells.
Social Proof:
This is how you double-down on the sharing that what you are selling actually works. Screenshots, screenshots, screenshots.
Objections & Frequently Asked Questions:
There will be objections. You need to show your visitors that you understand them on a whole other level. Follow that up with the other questions they may have is a great way to help them “fit themselves” and save you on repetitive emails.
Who is the NOT for:
This section is specifically for anyone that is on the fence on purchasing. It will deter anyone that matches the qualities you are describing and it will attract the ones that fit the good qualities.
Call to action:
This section needs to do a big job. It needs to entice the potential customer to take the next step. This is where they do it.
