The Perks Of Building Your Sales Page on Your Website
Managing multiple dashboards, logins and types of content is exhausting. Too many business owners are struggling to keep up with marketing, admin, doing their work and working on growth projects. The last thing we need is another platform to learn in hopes of saving time.
Before we dive into why we love to build our sales pages on our websites, lets talk about how both your website and your sales page have a specific role in marketing your business.
Your website is your online marketplace. Visitors come from social media, search engine queries, word of mouth, etc and land on your website. The general purpose of your website is to build trust, educate potential customers and give them a place to take the next step to working/buying from you.
We do this with:
- building credibility using an About Page
- positioning you as the expert using content or blog page or lead magnets
- give them an easy next step using an inquiry or contact page
- showing how you solve their problems using your offerings and sales pages
Your sales page lives on your website and it has a job of turning a website visitor into a customer with ONE clear call to action. Once someone is on your sales page, our goal is to get them to buy or sign-up.
This page has a big job and it needs to be strategically designed for user-experience, SEO to get found and build trust in your potential customer. We do that!
Here is why we build our sales pages on our websites
Let us walk you through the benefits.
Staying on-brand is easy
We build your sales page directly on your website, this way we are able to keep the font styling, colors, etc consistent. The inherent site styles are automatically applied. This saves us a ton of time.
The consistency visually builds trust in your potential customer and continues on with your brand mission. Plus, we can easily re-use design elements, layouts and graphics in your assets library.
It saves you a whole lotta money
We’ve dabbled in Kajabi, LeadPages and Clickfunnels and wow, the fees can really creep up. Yes, they come with a few extra bells and whistles but we’ve found that they are a headache for our clients to edit after the fact.
You already know how to edit your website and this ensures that you don’t have to pay for us to make minor edits for you.
It boosts your SEO for your Sales Page
When we build the sales page on your website, it will be optimized to get found which boosts how “helpful” the Search Engines deem your content. Plus, when your visitors turn into customers or submit a form, it recognizes those actions as conversions.
You aren’t limited in what you can integrate
This is my favorite part. There are so many ways you can have customers sign-up / pay for your offering. We like to look at proven systems like Thrivecart or connecting directly with where your program is hosted if we can.
Some softwares we embed directly into the sales page using a code block. Others we will link to have it open in a new window. Our goal is decreasing the number of clicks it takes to “fulfill” their purchase.
