meet the founder

Where strategy meets sarcasm

I didn’t mean to become a designer. It happened of necessity: Like you, I’d started a business—a massage therapy clinic—and needed a brand and website. But what looks like a horror flick for the majority of us (DIYing) actually became my second career: A brand and web designer for the entrepreneur who’s ready to do things differently, to put her money where her mouth is, invest in an expert and pivot to profit.

Today, I work exclusively with the movers and shakers of female entrepreneurs and small businesses. I’ve invested in myself, taken professional development courses, hired pros to do what I can’t, built a team of creative contractors, and become known for design that’s grounded in humanity and informed by theory. I believe everything happens for a reason (existentially and literally, thank you very much), including where we scroll and what we click on a website. It’s my job to understand why we do what we do, so we can translate it into design that blows people out of the water harder than Jaws. And that was pretty hard.