10 Website Updates to Boost Sales This Season | Why You Must Update Now
ICYMI, Q4 starts today 🤯
Which means it is time to update your website. Time to take it off the bottom of your to-do list as we approach the end of the year.
Instead of waiting until you have more time, money, brain-power or have won the lottery.
Here’s the thing.
Your website is the backbone of your online business. It is the space you own and helps build trust with your audience. Unlike Instagram or Tiktok, you have 100% control of the experience.
If you want to sell more this coming season, now is the time to get your website to a place convert leads and make more money.
Here are 10 things you can do to update your site (in the next two weeks) to get ready for the end of year selling season:
✱ Update your SEO details
The whole point of Search Engine Optimization is to serve searchers relevant and helpful information. What is the simpliest 3 word phrases (aka short tail keywords) or 3-7 word phrases (aka long tail keywords) that your potential audience would type into Google, Bing or some other platform to find your products, services or business.
Head into your website to update your Site Title, SEO Page Titles and descriptions. Don’t forget to update filenames on images, add alt text for accessibility.
✱ Add an announcement bar
Put one product or service front and center on your website. This is a really easy way for new visits to see current promotions.
✱ Rework your homepage
Updating your homepage each quarter is a great way to stay on top of marketing efforts and user-experience. The goal here is to decrease the number of clicks they have to make to get to information related to a promotional offer or sale. You will want to feature the main offer/product you want to sell in the hero scroll or give it its own section.
✱ Look at your site analytics
Either in the back-end of your website or using Google Web Vitals you can access data related to click-throughs, what buttons are working, how long users are on a page, and so much more. Make adjustments based on your findings. Got questions? We can help!
✱ Create a waitlist
This is a great way to streamline warm leads for new offerings or products. In your email newletter provider, create a new form or landing page for one specific offer and build heat around it. Then sell directly to the people on the email list over a few weeks.
✱ Create a sales page
This is a great way to increase the perceived value for your core offerings or main products. Instead of just featuring a list of deliverables, you can educate your potential customer on the benefits or ways this one thing will transform their life.
✱ Create a new lead magnet and set up a nurture sequence
Similiar to the waitlist, you can create a marketing campaign around a new lead magnet. In your email newsletter provider, you will set up the freebie and then create a simple 3 email nuture sequence to position your expertise.. We use Flodesk. *
✱ Set up a template or session as a digital product
There are a million ways to sell everything so why not try setting up a tool, session or download as a digital product on your site.
✱ Make sure you have a privacy policy, terms and conditions
Every website needs a privacy policy, terms and conditions as well as a refund policy. Legally it is required. We love The Contracts Market for this.*
✱ Start content marketing on your site for more website traffic
Once you’ve got the website, now it is time to drive traffic to it. Try setting up a blog or podcast or mini-video series that serves your audience helpful resources. Give your audience a reason to stay on your website for longer (great for SEO and positioning your expertise).
If you read that and thought “holy f*ck I don’t want to do that”…
You need our Studio Sesh. It’s where you and I spend 1 day (and a bit of time prepping ahead) to finally get your freaking website where it needs to be. So that it matches how awesome your services/ products and your ideal customer can easily throw their money at you.
